Building Advocates with Experiences

The most valuable customer experiences are rarely the ones that go viral or win awards. Amidst a sea of expensive technology and epic marketing campaigns, one fundamental truth has remained clear: advocates are built through anticipated, positive interactions with a trusted brand. That may be simple, but that doesn't make it easy.

Meaningful experiences can only come from brands who act thoughtfully and responsibly on every level: with their customers, their employees, and their community. It requires doing the hard work no one sees to create moments everyone talks about.

Along with quality research and recent case studies, we'll use the incredible true stories of Jimi Hendrix to better understand the authenticity and determination required to truly connect with people - and turn them into advocates.

After this session, you'll be able to:

• Identify opportunities to create a uniquely memorable experience
• Empower every customer-facing employee to create advocates through consistently positive interactions
• Leverage your brand to make a positive impact on the world, hand-in-hand with your customers