What Space Jam 2 Can Teach Us About the Future of Voice Search

This session focuses on the future of search engines and the growing field of voice search—using the forthcoming film Space Jam 2 and the information surrounding it to demonstrate the current and future state of “the invisible SERP”. This session is for digital marketers with at least intermediate SEO knowledge and a curiosity about how voice search (and its associated technologies) will affect our lives. After this session, you’ll be able to:

• Understand the relationship between traditional SERPs and voice search
• Identify quick wins and long term goals for your brand’s voice search presence
• Assess the future of voice search and how it will affect your goals
• Understand the rising threat that Amazon poses to our traditional view of SEO