Use Featured Snippet Optimization & Rich Snippet Opportunities to Expand Your Rank’s Real Estate

This session focuses on advanced tactics to optimize your website in order to better position it to acquire featured snippets (position zero) and rich snippets in the SERPs. Ranking on the first page is one thing, ranking on the first page with a featured snippet and rich snippets to expand your rank's real estate will increase traffic to your site. After this session, you will be able to:

• Implement proper and preferred structured data from Google's perspective
• Improve your featured snippet optimization
• Identify highly effective and lesser-known structured data types for rich snippets