Pro Tips for Measuring User Behavior

Measuring your website traffic can feel monotonous, but it's vital to understanding how which content is consumed and how visitors discover and interact with it. In this session, you'll go beyond page views, visits and other "data dump" reports to find hidden nuggets to understand if your business objectives are being met. After this session, you’ll be able to:

• Discover hidden nuggets data to measure the success of your business objectives
• Understand how to track inbound links with more precision
• Use next-level tag manager strategies to help measure faster and more effectively