Make Podcasting Your Most Powerful Form of Content Marketing

Take your expertise directly to the audience that cares about your topics and do it in a way that builds intimacy, relationship, and trust from the first moment—Podcasting. This session proves why Podcasting reaches audiences like no other medium, explains how to test your idea and expertise for potential podcasting success, and outlines the first steps of a successful podcast launch in 4 weeks time. After this session, you will be able to:

• Know without a doubt if podcasting is a good fit for you / your brand
• Have a clear road map of the topics and value you will provide to your podcast listeners
• Position your PR or marketing agency in the middle of the podcast money flow