How to Embrace the Visual Revolution and Create a Culture of Video in Your Organization

Studies have shown that by the year 2019, 80% of all content consumed online will be video-based content. With such a dramatic trend, what is your business or organization doing to meet the demands of today's buyer, stay ahead of the marketplace, and be prepared for what is next? In this action-packed session, Marcus Sheridan will show powerful stories of how B2B and B2C companies are using video to not only build their brand but significantly drive sales and marketing revenue in the process. We’ll also discuss how any organization, regardless of size, can develop its own culture of video and experience incredible results. After this session, you’ll be able to:

• Understand what type of video content does and doesn’t move the needle in terms of sales and revenue
• Integrate video into the sales process to improve closing rates while decreasing sales cycles
• Set up an in-house "media company" and engage your team in the process