Employees Are People, Too: What We Can Learn from Internal Email Strategy

Every day we’re inundated with email, both at home and at the office. Though your professional inbox is likely filled with “reply alls” from co-workers, it’s probably also sprinkled with official “company email” from your organization. Behind those company emails are teams of people working to deliver the right content to you as an employee. And the strategies those internal email teams use to create content for and track engagement of employees hold powerful learnings for broader email strategy. At the end of this session, you’ll be able to:

• Identify trends in internal company email that can be applied to marketing externally
• Understand the current state of employee email engagement
• Leverage internal email strategy to improve the power of your email content, no matter who you’re sending to