Guide Your Customers Through Their Journey With Content

During this session we’ll deconstruct the customer’s content needs during each phase of their journey and share a methodology for developing content that is relevant, timely and persuasive. After this session, you’ll be able to:

• Identify brand opportunities at each phase of the customer journey
• Model your customer’s content needs and generate topic ideas with ease
• Quickly assess topic demand, social relevancy and seasonality
• Effectively bridge the gap between telling and selling content