Upasna is a Product Manager at CNN where she develops and optimizes the technological infrastructure that powers CNN.com. Prior to her Product Management role at CNN, Pas worked in SEO for a decade and has architected, executed, and managed the organic search strategies for PCMag, Mashable, Ford Motor Company, Valvoline, Mars Corporation, Mars Pet Food, Dr. Pepper Snapple Group, and Kimberly-Clark. She has presented her thought leadership on product and search optimization at several tech conferences, including the Digital Summit series, Pubcon, SMX Advanced, Conductor C3, INBOUND, State of Search, and Advanced Search Summit. The highlight of her professional career was in May 2019, when she delivered her TED talk in Dallas, titled Optimizing for the Next Billion.
