Why 80% of Marketers are Failing with Display, and How to Fix it Fast!

Digital display advertising is a complicated ecosystem with ever-advancing technology that can be difficult to master. Whether you are purchasing site-direct or using advanced programmatic ad networks, this session will help you avoid the common pitfalls made by marketers and provide you with immediate action items to improve your digital presence! After this session, you’ll be able to:

• Better understand your customers’ journeys, and how they should be applied to your strategy
• Recognize how display advertising fits into your overall marketing strategy
• Utilize Google Analytics and other tools to measure the metrics that matter
• Optimize your ad spend and improve your ROI