Building and Growing an Employee Advocacy Program

Studies show that people are much more likely to trust and engage with “people like themselves” than with branded social media accounts. Also, the combined reach of employee social media networks is generally 10X that of their companies corporate accounts. The opportunity for activating employees is clear, but it’s more complicated than simply firing up a new Instagram account. In this session, you will learn what preliminary steps are required to start, maintain, and optimize an employee advocacy program. At the end of this session, you’ll be able to:

• Properly train and effectively recruit employees for an employee advocacy program
• Building a content strategy for your employee advocates
• Measure and optimize the results of your employee advocacy program for your business