Becoming a Digital-first Organization

It is not only great products that keep a customer coming back to a company, but exceptional customer service that drives loyalty. The vast majority of customers are looking for customer support in digital. In order to keep pace with this demand, we need to be available and responsive in the channels where customers are living and breathing. We also need to effectively represent the diverse needs of our customers. This session will share experiences and learnings of leading digital transformation and shaping change at a large global company. At the end of this session, you'll be able to:

• Understand key considerations in leading a digital transformation strategy
• Keep pace with customer demand in digital channels
• Affect change in a large company
• Build a roadmap to respond to the diverse needs of customers