The Movement Economy: How to Leverage Crowd to Create a Win/Win Campaign

In this session, you’ll discover why movements are essential to capture the millennial and Gen Z audiences via three areas of focus: 1) Conception - How to get started as an entrepreneur who is trying to create a movement and why understanding the changing economy is a necessary first step. 2) Tapping the Crowd - How businesses can share, fund and gain momentum around projects that can be change agents. 3) Flow - The elements of the Flow: Focus, Love, Opportunity, Win and how to use them to gain the most for your brand or venture and start a movement. After this session, you’ll be able to:

• Use real-life strategies used to create movements
• Become a change for millions around the world
• Create and leverage a crowd to maximize results and a win/win for everybody