Driving Brand Love®

In this presentation, we’ll look at the role of content in creating Brand Love®. You’ll discover insights in what drives brand preference as well as the role of just-in-time content with just-in-time buyers. We’ll highlight case studies to illustrate the new frameworks brands are using to compete in an era of StoryLiving ™. After this session, you will be able to:

• Understand what drives brand preference
• Define why preferred brands have a price elasticity advantage
• Replicate how preferred brands incorporate purpose and innovation into their marketing models