Avoid Being Swamped by the Data Tsunami: Create Actionable Insights Instead

Your boss is spending more money on martech. Your clients and stakeholders want you to backup your recommendations with more and more data. As a digital marketer, how do you avoid getting swamped with requests for more data managed across a growing list sources? This session is for digital marketers who are responsible for managing analytics and providing the data behind data-driven marketing strategies. After this session, you’ll be able to:

• Prioritize the marketing metrics that are most valuable and should be at the top of your reports
• Apply proven strategies from technology providers, agencies and brands to help manage data and create actionable insights
• Manage your data by using segmentation and filtering techniques across disciplines like SEO and user experience analytics