5 Ways Creative Teams Build or Destroy Social Media Analytics

This session focuses on how creative teams can build a foundation for analytics that enhances customer engagement and supports profitable relationships. After this session, you’ll be able to:

• Design key goals that drive team focus toward trackable success metrics
• Communicate to the hidden “what’s-in-it-for-me” interests of audience segments
• Develop production and delivery schedules for trackable targeted content
• Create a step-by-step relationship building process
• Execute a content strategy that drives success