Executing an Integrated, Multi-Channel Strategy to Grow Your Fan Base and Increase Sales

Discovering and cultivating loyal fans is critical for every size business, and today consumer touch-points are everywhere. Are all your marketing channels working in alignment toward a common goal? In this session, we’ll discuss ways to harness the chaos and craft an integrated, multi-channel strategy to build your fan base and increase sales. At the end of this presentation, you’ll be able to:

• Harvest online intent, and connect your brand or service with potential customers
• Generate relevant and engaging content across online channels
• Create meaningful connections with customers through social media and email marketing
• Maximize marketing dollars by aligning your digital channels towards a common goal