Pressure Test Your Message

Now, more than ever, it's important for your message to be heard. But is it strong enough to withstand whatever is thrown at it? Is it strong enough to stand out from the crowd? Join 20+ year message strategist Tamsen Webster as she walks through strategies and the key measurements you can take to test if your message is built to last.

After this session, you'll be able to:

• Understand the difference between your message and your idea
• Identify key metrics to help your message stand out
• Test the strength of your message
• Develop the story people will tell themselves about your message