Perform Content Marketing with an Arrow, Not a Shotgun

The concept of content marketing has evolved over the years to where it implies blasting your content to as many people as possible on as many channels as possible. This can require a massive team and a million-dollar budget. Instead, it should focus on your niche audience and provide extremely targeted content. This session will explain how to create content for a hyper-targeted audience – and how to quickly scale it.

After this session, you’ll be able to:

• Hyper-target your audience with next-level inbound marketing strategies
• Choose the content type and promotional vehicle to maximize your brand exposure
• Reverse-engineer your social media advertising to reach the correct people

This session is for digital marketers who create content or manage a content strategy - and want to improve it.