Mapping Your Content to the Buyer Journey to Achieve and Demonstrate Higher Marketing ROI

Today's business leaders are looking for marketing to achieve growth. Marketing leaders are responsible for setting the vision and allocating resources to deliver that growth - both short-term revenue targets and long-term brand building. Yet every day, we are getting asked to promote our products and services in ways that don't serve our customers or deliver the business growth our stakeholders demand.

To demonstrate business value to executives, we must make customers the heroes of the stories we tell, with a clear connection to the company's vision and bottom line. By focusing on customer value and effective content marketing strategies, we can deliver better outcomes for the entire business. Join Michael Brenner to learn how to execute effective digital marketing strategies that serve customers, grow the business, and help you to become a digital marketing rockstar.

After this session, you'll be able to:

• Map your content to the buyer journey for higher marketing ROI
• Use tools to prove that marketing is a strategic business growth contributor to revenue
• Measure and present the ROI of your marketing efforts to win executive support