Leveraging Free Data from Search Engine Webmaster Tools

Google and Bing give webmasters, site owners and marketers tons of data about our site (and competitors) that we simply can't often get elsewhere. They offer a glimpse into what they see and how they see our websites. Join this session as we walk through a number of tools that you can use to improve your content, SEO, technical SEO, reporting, content marketing and more.

After this session, you’ll be able to:

• Use new and improved tools that will elevate your SEO, content and analytics strategy
• Apply tactics to more effectively export and leverage data
• Leverage examples and templates as soon as you are back in the office to improve the data in your SEO and content marketing efforts