Data Storytelling: Leverage Data and Visualizations to Deliver Engaging and Actionable Reports

Analytics mistakes result in bad data and misunderstood reports. Your marketing analytics reports and presentations must clearly and accurately communicate to key stakeholders what happened, why, and what to do next. In this session, Tanu Javeri from IBM will teach you how to differentiate between metrics and KPIs, different types of analysis to consider, and how to slice, dice, and visualize your data. Along the way, Tanu will share some common pitfalls to avoid to help you maximize your analysis.

After this session, you'll be able to:

• Understand the difference between metrics and KPIs, and when to utilize each
• Consider the appropriate type of analysis for your marketing data
• Tell a story with your data through visualization for more effective reports and presentations
• Avoid common pitfalls to maximize your data analysis