The Importance of Authenticity in Social Media Marketing

The social media landscape has changed⁠—networks are increasingly pay to play, organic reach is more limited than ever, and users are wary and tired of being manipulated. An authentic, engaging brand persona, helps you avoid becoming just another ad to scroll by. After this session, you'll be able to:

• Evaluate your potential on different networks
• Create a social media strategy that caters to your target audience
• Navigate the social media minefield while staying true to your brand voice