Implementing Destination-Based Marketing to Win More Store Visits

This session focuses on driving towards the offline destination; leveraging multiple touchpoints across the media mix; and influencing visitation across the customer journey. Marketers who want to better understand how to influence an on-the-go consumer and leverage data and context to turn their business locations into destinations should attend this talk. After this session, you’ll be able to:

• Understand the difference between destination and location-based marketing
• Connect the online and offline consumer experience
• Plan a comprehensive media mix that optimizes results