Session Details
July 18
9:20 am - 9:20 am
Room 5
Partner with Non-Profits to Make a Difference in the World. It’s Good For Your Brand Too
Corporate responsibility is no longer optional -- and has become an important factor in both attracting and retaining employees as well as maintaining a positive brand reputation. The challenge is creating partnerships that engage employees on the corporate side while also helping a nonprofit in a manner that is authentic and impactful. Whether you are a corporation or a nonprofit, you will learn practical ways to create a meaningful partnership based on current, long-term partnerships in the Denver area.
After this session, you’ll be able to:
- Engage your employees in making a difference -- according to generational perspectives (Millennials, Gen X, Boomers).
- Identify a nonprofit that will provide an impactful partnership as well as digital marketing material.
- Execute practical steps to leverage this digital marketing material in a way that further develops your brand.
Marketing Strategy