Paid Social on Facebook & Instagram: Top 5 New Features

The paid opportunities available on Facebook and Instagram to boost your brand presence and awareness are constantly evolving. In this session we will review a powerful combination of marketing technology and paid social strategy that bridges in-store conversions with digital ad placements. We will challenge conventional KPIs and outline new paid social strategies. After this session, you’ll be able to:

• Create Facebook lead ads to help capture new customers
• Build high quality custom & lookalike audiences using previous customer interaction
• Cross the digital/physical bridge by tracking offline conversions and syncing that data with digital ads
• Reimagine traditional KPIs and investigate the in-store visits metric