Maximizing Your Internal Resources to Create Journey-Based Programs

Consumers expect brands to meet them where they are and deliver a unified experience across all touch points. This shift from creative-driven, batch and blast campaigns to data-driven, personalized journeys requires marketers to adopt more technical roles and tools. This session will outline how to adopt a self-service model that enables marketing teams to become the primary users of the tools that power their projects. At the end of this session, you’ll be able to:

• Determine when your organization should become self-service
• Plan & execute a technology transition that enables a self-service marketing team
• Select vendors that enable journey-based programs
• Rapidly skill teams to plan, launch, and measure their projects in a new tool