How (and Why) to Bring Your Paid Search Advertising In-House

With Google AdWords continuing to make their UI easier for the end user, as well as countless bid-management tools to help, there’s a strong case for bringing paid search in-house. This session will focus on the benefits, process, and tools needed to make the transition seamless. After this session, you’ll be able to:

• Build an airtight case to upper-management for why in-house is better (and how much money you will save).
• Have a clear process ready for the transition.
• Ensure ROAS gains once you’ve taken the reins on your AdWords accoun