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Laura Wilson
Senior Vice President, Platform Strategy
Weber Shandwick & Georgetown University
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Micah Laney
Sr. Manager, Corporate and Executive Digital Strategy
Walmart, Inc.
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Chelsea Dueno
Social Marketing Director of Luxury Brands, Communication and Content
MGM Resorts International
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Caitlin Dohrenwend
Senior Director, Digital and Social Media Marketing, Sports
Showtime Networks
Session Details
September 26
12:10 pm - 1:10 pm
Room 0
Outlook on Today’s Emerging Platforms
Comprised of leaders who are shaping social media strategies at big brands, this panel discussion will dive into how the landscape has been impacted by new platforms and consumer behavior, and as a result, the evaluation of social media presences. Join us for an insightful conversation that covers first-hand thoughts on the pros/cons of emerging platforms; decision-making around social trends and new tactics; engaging audiences across numerous social platforms; and much more.