Keyword Research Strategies to Grow Your Organic Search Presence

Though there are over 200 ranking factors on Google, the volume and quality of keywords in content can make or break your site’s performance. Keyword research is one of the most important aspects of ranking well on search engine results, but it can feel extremely daunting. This deep dive session will help you understand user intent and what makes a good keyword, kick off your own process of keyword research, and deploy an actionable strategy to rank on Google for keywords relevant to your business.

Actionable tactics you can apply after this session:

• Understand your target audience and how they’re searching for your business
• Leverage keyword research tools (both free + paid options) to conduct your own research
• Identify what metrics to use when assessing the quality of a keyword
• Effectively structure your content strategy and map queries to the user journey
• Make adjustments to strategy as the Search landscape continues to evolve
• Apply your learnings to channels outside of SEO