AI Content Creation: What You Need to Know Before You Dive In

AI content creation has taken center stage lately, and for good reason. Tools like ChatGPT, Jasper.ai and Claude - among so many others - can help you streamline your content creation efforts, thereby improving efficiency, increasing output and allowing you to focus your time on more value-driven tasks.

While these tools offer great opportunities, they also have some significant limitations. Current concerns include copyright issues, hallucinations, biased content and inaccurate data. Perhaps most importantly, AI-generated content lacks key human elements that lay the foundation to connect with and convert your audience.

During this Masterclass, we’ll discuss the limitations of AI content generators, which all lead to a breakdown of trust between you and your audience. We'll then cover the two critical components of building and maintaining trust to create a strong connection with your customers: ideal customer avatars and brand messaging. We’ll wrap up with some of the best uses of AI generators and identify a few tools to use to make the most of your content creation journey.

After this session, you'll be able to:

• Identify the limitations and best uses of AI-generated content
• Make informed decisions on how to use AI within your business and/or for your customers
• Clarify who you serve by identifying the core elements of your ideal customer
• Define cornerstone brand messages so you can create content that connects on a human level with your ideal audience
• Identify the best uses for AI tools in your content creation process

Audience:
This session is for marketers who seek to use AI content generators to increase productivity and efficiency while remaining up-to-date with current concerns surrounding AI content.