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Jerri Helms

Vice President, Digital Marketing & Analytics
HarperCollins Publishing
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Jerri leads a Marketing Operations team that exists to come alongside publishing & marketing teams to provide strategic guidance on digital marketing efforts towards the achievement of business objectives.

Some of those areas of support include: digital marketing & advertising strategy, analytics/KPI analysis, SEO strategy, meta data optimization, content marketing, e-commerce program development, eMail marketing, Amazon SEO, Amazon PPC and social media management.