As the Executive Vice President of Media for Tinuiti, Obele oversees the agency’s media team to crystallize the connection between service lines and propel client growth. A 2019 recipient of the Holmes Report Innovator 25 Award, a 2016 recipient of PR Week's 40 Under 40 and 2015 recipient of PR Week's Innovation 50 Award, Obele has led national and global marketing initiatives with Fortune 100 and Fortune 500 companies for brands like United Airlines, TracFone Wireless Brands, Cars.com and Mattel Brands. Additionally, Obele was also responsible for the 2007 launch of the website for The Week Magazine – orchestrating the strategy that led to the site reaching 1.2 million unique visitors within the first year of launch.
