3 Impactful Steps & Strategies for Engaging Your Brand’s Target Audience

Learn three impactful & critical steps in building a productive marketing engagement strategy that drives deeper engagement and fosters brand loyalty with your target audiences. In this session, digital strategists will learn how to use brand & demand marketing to deliver more productive & efficient engagement with their target audiences. After this session, you’ll be able to:

• Develop personas that leverage demographic, behavioral and emotional factors that shape the way you reach your key audiences
• Map audience journeys across stages and channels
• Align content to the journey in a way that simplifies and accelerates the customer’s purchase decision