The Purchase Begins on Pinterest: From Inspiration to Action

In this session, we’ll share top tips for creating organic and paid campaigns on the platform, highlighting the value of reaching consumers at the earliest stage in their path to purchase, where they are most open to pre-purchase inspiration and discovery. You’ll discover best-in-class examples of insights-powered campaigns that authentically resonate with consumers and drive results on the platform. At the end of this session, you’ll be able to:

• Tap insights to craft campaigns with heart that reach audiences at every stage of purchase consideration
• Launch a Pinterest Business profile, including top tips in areas including creative, targeting, paid, and organic
• Harness insights to create campaigns at scale