The Age of Invisibility

As Google continues to make dramatic changes on the consumer side of its search engine, the organic search opportunity is rapidly disappearing. As we approach an age of Invisibility, brands will compete for far less real estate on the search engine results page. In this talk, Mike King shares original research about what types of companies will be most affected and how brands can remain competitive with their SEO efforts. At the end of this session, you’ll be able to:

• Understand trends in the features of organic search results
• Apply six tactics to be effective in SEO
• Optimize on-page content for search engine algorithms
• Survive this age of invisibility