Found vs. Chosen: Earn The Long Click to Win The War for Trust, Authority & Loyalty

It’s no longer enough to simply enjoy being the number one result in the search engine results pages (SERPs). In today’s ultra-competitive, content-cluttered world, earning the long click must become a goal for your brand. This signals greater searcher satisfaction and likely enhances your brand’s on-site task accomplishment, which is beneficial for your standing with web visitors and Google. After this session, you’ll be able to:

• Improve the quality of your search success
• Drive more long clicks by website visitors
• Create loyal consumer relationships based on trust