A Non-SEO’s Guide to the Power of Search Behavior

There’s what we tell the world, what we tell our friends and what we tell Google. But only one of these gets the truth. Our search behavior delivers an aggregated, anonymized and unadulterated view of what we really care about. For marketers who are clawing for reliable and insightful user insights, you can’t afford to overlook keyword research. After this session, you’ll be able to:

• Understand why reserving search data for SEM alone is a giant, missed opportunity.
• Leverage search behavior to enhance other disciplines.