The Power of Purpose

In our digitally connected age, it’s a challenge for brands to cut through the noise with credibility. Add a heated political climate and explosive social movements and it has never been harder for brands to stand for something without taking a polarizing point of view. This session will feature brands who have infused a deeper sense of purpose into their company ethos and creative work, while tapping into issues and causes consumers care about. See how brands are taking a stand without taking sides and using Twitter to share their missions and spark movements. After this session, you’ll be able to:

• Better understand the customer mindset in today's purpose-driven environment
• Tap into a framework to develop a purpose-driven company ethos or marketing campaign
• Create a personal & meaningful connection to your customers