Session Details

eventOctober 3
schedule2:25 pm - 2:25 pm
location_on Room 2

Reaching 1.2 Billion People

There are approximately 1.2 billion people learning a new language, and the majority are doing so in pursuit of a better life. As part of our mission to make education free for everyone, we studied millions of people spanning every country on the planet... until we made a shocking discovery that led us on a journey around the world, throughout the Middle East and inside one of the world's largest refugee camps - forever changing the way we think about our work, and our responsibilities, and our technology. After this presentation, you’ll be able to:
  • Understand what refugees can teach us about our responsibility as creatives, marketers, and business leaders
  • Recognize how as more of us got connected, we've become more disconnected
  • Comprehend why we need to start with People and work our way back to Technology - not the other way around
Marketing Strategy