A Strategic Marketing Plan to Future-Proof Your Company

This session is for digital marketers or marketing teams that want to create a winning, solid plan for achieving their company's goals. We’ll focus on a 5-step proven process for developing a strategic marketing plan to crush the competition. After this session, you'll be able to:

• Determine how to measure success and know which channels will deliver your best ROI
• Use the customer value calculator, and continuously improve your campaigns after launch
• Design and develop a winning strategy to achieve your desired outcomes