Don Batsford, Jr.

Don Batsford, Jr. is Head of Industry at Google, leading a team of Digital Marketing Experts, Data Analysts, & Media Specialists that partner with the CMOs of Google’s largest and most sophisticated advertisers to grow their businesses. Working across a broad range of products including: search, video, display, native, and mobile to help companies connect seamlessly with their audiences. A driving player in the transformation occurring as marketing is increasingly powered by machine learning and empathic to the individual user.