The World’s Greatest SEO Audit: Transformative Strategies to Futureproof your Success

In this session, the leading SEO speaker, author and strategist, Matthew Capala of Alphametic, will share the latest SEO and content techniques to get your online business from where you are to where you need to be. From choosing the right SEO software and identifying opportunities, to mastering modern strategies designed to futureproof your success, you’ll leave this session with the knowledge and tools needed to maximize your visibility on Google, boost your traffic, and increase sales. Join Matthew for this dynamic session to get insights to his favorite SEO tactics from the trenches, including his years of experience consulting the leading brands, such as L’Oreal, Calvin Klein, and Novartis.

After this session, you'll be able to:

• Adapt to the recent Google changes to position your strategy ahead of the evolving algorithm (and the competition)
• Perform a strategic and action-oriented SEO audit to prioritize your content, UX, backlink, and technical strategies
• Identify and focus on the 20% of the strategies that will drive 80% business results to develop a winning SEO Roadmap
• Upgrade your SEO game by learning the latest advanced strategies from the trenches