Decoding SEO: How to Build Your Online Visibility – Without the Technical Jargon

In order for your digital marketing efforts to be as effective as possible, SEO needs to be at the foundation; however, SEO can be complex and difficult to understand. It can be hard to determine what tools to use, what information to look for, what the data even means, and what to do next.

In this comprehensive workshop, Hannah will walk you through the SEO principles that you need to know to improve your site’s online visibility - but she’s getting rid of the technical jargon. She will provide a clear, step-by-step process for you to follow and a down-to-earth explanation of what the technical terms really mean.

Hannah will pull back the curtain on how her agency approaches SEO projects with each of their clients - from startups for Fortune 100 companies - and teach you how to:

• Evaluate your site’s SEO health
• Identify, troubleshoot, and correct common technical errors
• Utilize the most effective SEO tools
• Perform keyword research and develop a data-driven content strategy
• Audit your existing content to find hidden gems and problem areas
• Analyze and deconstruct competitor’s sites
• Reverse engineer the top-ranking pages to better compete in SERPs
• Structure your website to enhance crawlability
• Optimize on-site elements
• Prepare for and execute site migrations and redesigns
• Manage redirects
• Find and pursue additional SERP opportunities, such as featured snippets and FAQs
• Create and implement a prioritized SEO strategy