Where to Focus Your SEO Efforts to Have Greater Impact

One of the hardest things for SEOs to learn is how to prioritize their efforts. There are so many different things you can do and to be honest, many of them won't show any measurable results. I've cut out the cruft and focused on actionable tactics and processes that companies should be working on in order to see real impact from their SEO efforts. After this session, you'll be able to:

• Conduct keyword research in many different ways
• Discover new content ideas and write the content in a way that actually gets traffic
• Determine what links move the needle and how you can quickly drive value
• Prioritize your technical efforts to focus on what will have the most impact

Who should attend?
Anyone who wants to find out what it really takes to be successful in SEO. SEOs with at least a few years of experience or those building an in-house SEO team will see a lot of new opportunities for growth.