The Rise of Audio in Social and Content

Audio is one of the original forms of advertising, starting in radio and more recently evolving to an emphasis within digital. Going forward, audio will continue to expand within primarily visual channels (social & video); audio-focused platforms will double down on more offerings; and new platforms will drive audio innovation. This session will focus on how platforms and content have shifted to be more ""sound on"" in recent months and how brands can utilize these new features and create compelling content.

After this session you'll be able to:

• Identify platforms that have ""audio first"" features and how your brand can take advantage of these features
• Seamlessly incorporate audio into your current content strategy
• Create audio on and audio-specific content that resonates with your audience