Storytelling’s Greatest Hack

Some brands are liked, other brands are loved. Why? What separates a brand that people feel ""meh"" about and what makes people stand in line for days and nights for another company's next release? What do Disney, Marvel, and Lord of the Rings have in common? World building. Thoroughly flushed out worlds that invite exploration, reward fanatics, and emotionally resonate the longer your spend with them.

I'm known for ranting about why customers don't care about authenticity which is a slight against the marketing Gods. So often, people ask, ""Well, if not Authencity, then what?"" Creating consistent and vibrant worlds that guide your brand decisions and fulfill your customer promises. In this presentation, I'll discuss how.

After this session, you’ll be able to:

• Plan your Brand in 3 Dimensions
• Create and fulfill Achieveable Brand Promises
• Make Consistent but flexible decisions for your brand across different media platforms

Who should attend?
This sessions is for brand managers, social media strategists, and comms professionals that want to create brands that inspire action, encourage retention, and make impact.