“New Normal” Shouldn’t Mean Old Social: Effectively Audit Your Social and Content Tactics During a Period of Change

We expect to return to some sense of normalcy, but things will never be the same again - so now is a good time to review our social and content strategies for what the new normal will look like and what things we should eschew. In this presentation, we’ll discuss auditing your social media and content strategy and how to build out a tactical approach for change. After this session, you’ll be able to:

• Workshop with your team/boss/colleagues as to what the “new normal” should be for the brand
• Use a checklist to help guide decisions on what to keep, what to kill, and what to edit
• Apply techniques for communicating out changes so to reduce friction within your organization