The Keyword is Dead: How To Survive When the Keyword Isn’t the Focus

Search marketing has greatly changed with the introduction of AI. This has lead to a decline in the need to have the right keyword, and instead a high priority placed on the audiences that get to see the ad in the first place. After this session, you'll be able to:

• Identify audiences through site data
• Understand when it is most appropriate to restrict traffic flow by audience target
• Maintain top of funnel traffic flow, while still qualifying