Purpose-Driven Marketing: Building Deep Brand Loyalty with Consumers Through Shared Values

This session focuses on how to strategically market your purpose as a brand, and create meaningful, long-term relationships with consumers through shared values and unique brand purpose. After this session, you’ll be able to:

• Create a unique brand narrative that not only tells what you do, but why you do it
• Understand the value of brand purpose in advertising
• Design a marketing strategy that will thrive in the growing conscious consumerism marketplace